2024 — PRESENTCURRENT
Netflix
Senior Business Executive, AdsAmong the first sales hires to build Netflix Ads in Brazil. Leading Financial Services, with strategic partnerships, new client activation and multimillion-dollar joint business plans.
ADVERTISING · TECHNOLOGY · ENTERTAINMENTSão Paulo, Brazil
Walter Motta Jr.
Connecting people.
Building businesses.
Making an impact.
18+ years turning the possibilities of media and technology into meaningful growth for brands.
Explore my experienceCURRENTLY AT
/ ADSSenior Business Executive
Financial Services
/ ADSSenior Business ExecutiveFinancial Services
THE JOURNEY SO FAR
01 / ABOUTA business mindset.
A business mindset.
A people person.
I build partnerships that move businesses forward.
My career has taken me from creative and social media agencies to some of the world's most influential technology and entertainment companies. The common thread: understanding what matters to clients and bringing the right people, ideas and opportunities together.
At Netflix Ads, I lead Financial Services, shaping strategic partnerships and revenue growth. Before that, I helped build Twitch's advertising presence in Brazil, led Amazon Ads' FinServ vertical and headed businesses and teams at Yahoo, IPG Mediabrands and RIOT.
18+Years in digital media
20+Direct reports at IPG
3Languages
02 / EXPERIENCE
A career across media, tech & entertainmentBuilt along the way.
2020 — 2024
Amazon & Twitch
Industry Lead, AdsDirector, Client Strategy at Twitch
Led Amazon Advertising's Financial Services business. A founding member and second hire of Twitch Brazil, shaping its go-to-market and integrating Twitch into Amazon's commercial offering.
2016 — 2020
Yahoo / Verizon Media
Head of Programmatic SalesOwned programmatic revenue across verticals through the Yahoo, Oath and Verizon Media evolution. Drove DSP adoption and exceeded quota every quarter from day one.
2015 — 2016
IPG Mediabrands
Managing Director, Cadreon & RepriseLed IPG's programmatic and performance media operations in Brazil. Full business responsibility across P&L, people, product and sales, with a team of more than 20 specialists.
2010 — 2015
RIOT
Head of Partnerships & SpokespersonLed global partner relationships, corporate development and new revenue opportunities. Represented the agency in the press, on stage and at industry events.
2009 — 2010
CUBOCC
Social Media & Online CopywritingCreated social-first copy and campaign concepts for major brands, building a foundation at the intersection of creativity, media and technology.
Also along the way
IAB Brasil · Invited Professor, 2013–2016
Voxus · Advisor, 2015
03 / FOCUS
Where I add value.
CTV & streaming adsStrategic partnershipsProgrammatic & DSPCommercial leadershipC-suite relationshipsBusiness developmentFinancial servicesTeam leadershipAI & automation
ALWAYS LEARNING
Education & perspective
Universidade Metodista de São Paulo
Communication — Marketing & Advertising
London Business School
Managing the Company of the Future
Hyper Island · Michigan · Stanford
Digital media, technology & organizational analysis
Media Professional of the Year — Brazil, 2016
Author, Social Commerce
Author, Social Commerce